Ivette Cortiella- Founder and Owner
Ivette Cortiella is a success story…
After spending years battling unhealthy eating habits and lacking all motivation to exercise she made the decision to take control of her life. She has worked hard to adopt the fitness plan she now shares with clients everywhere.
She became a fitness model and mentor for a national fitness program and dreamed of owning her own fitness business one day. Her career landed her in Hollywood, California to produce a fitness infomercial due to her success story. The astonishing results energized her to help people of all ages attain the fitness level they desired. She began mentoring people in online forums, worldwide commercials, and infomercials, schools throughout the United States, national tradeshows and governmental events. Some of her products are in several retail stores throughout the nation, such as Target and Wal-Mart.
In 2004, with her energy still going strong, she began living her dream and opened her first company, Superfits Enterprises Inc. She produced and developed her first series of Home DVD Fitness & Wellness programs and supplement line for children and teens.
In 2006, she decided that she was not done making changes in our community. She opened Meltdown Station. She has created the first and the one-and-only structured full fitness & wellness center for children & teens. Her determination is to target and fight this growing epidemic of childhood obesity that is slowly destroying our future generation.
In 2006 and 2019, she also decided that it was a home run to open non-profit organizations, targeting childhood obesity and Young Future Healthy Athletes. Her goals are to help all needy children and parents throughout the nation that cannot afford any fitness, nutritional and or training programs and to motivate them to NOT give up their dream no matter what. To Ivette there is NO excuse not to be healthy and learn to live a fulfilling happier life.
This has become a worldwide goal for Ivette, already receiving praise from Presidents Bush & Carter, New York Mayor Bloomberg, and Queen Elizabeth & Prince Philip, to name a few. In 2006, she won an award given by Disney.com for the children’s creation of the year, the first award ever given to a single company in four different categories and the 4th most powerful woman in the state of Florida.
Her unique approach coupled with her own vitamin line, clothing line, equipment and DVD workout series has served her passion well. Appearing on the “South Florida Today Show” the “Kathy Ireland Business Week show, private invitations by state senators, city mayors, governmental organizations and celebrities to name a few have driven her passion forward and have gotten her here introducing herself to you personally. She hopes and dreams that someday every child world-wide will have the opportunity to become a “Superfit Kid” and take control of their health and well being.
Combine this with the multi-billion-dollar fitness industry and her expertise you have a winning combination of business and fitness targeting America’s youth In these devastating times we are now in.